Alongside professional communicators and journalists, researchers play a central role in public communication about science. They write articles and commentaries for newspapers and magazines, give interviews, appear at public events, are present on social media, and more. If you want to reach the general public, you have to get to the heart of the matter in a targeted and understandable way.

The introductory seminar serves to raise awareness in science communication. Participants learn about the interplay between research and the media. They learn the essential aspects of good communication based on basic concepts and identify reasons why science communication is important.

Thematic focus areas of the seminar are:

• Communicating professionally – Basics of science communication
• Evolution of science communication: Communication change – from sending messages to dialogue
• From target groups and media – Striking the right note
• The core message – Talking about your topic and being understood
• Trust in science – Important factors for more trustworthiness

The following NaWik trainiers teach scientists, students and professional public relations staff the basics of good science communication. Its the idea of NaWik to show how to communicate science in an understandable way. NaWik offers tried-and-tested training and further education formats that offer participants a high level of benefit for their everyday work.

Stina Börchers first studied biology and neuroscience at the University of Bremen and is now doing her PhD on the role of body-brain communication in relation to eating behavior and emotionality at the University of Gothenburg in Sweden. Since 2016, she has been active on social media as a science communicator under the name @stina.biologista to shed light on the daily work of a scientist as well as to bring users closer to various scientific topics. In 2020, she received the special prize of the Fast Forward Science Awards for her Instagram story on infodemistry. She also collaborated with the Youtube channel of MDR Wissen („Science vs. Fiction“). For the Swedish Research Council, she wrote an English-language series on science communication for researchers and later developed workshops on the topic, for example for the WissKon 2021.

Jens Notroff studied archaeology, history, and communication sciences in Berlin and, within the framework of various archaeological research projects, he dealt, among other things, with the representation of power and status in prehistoric societies. As a science communicator, he is actively involved in the visualization and public communication of current research results.